![]() ![]() ![]() This could be, for instance a quote or fun word set on a white background. "White space", simply means empty or blank space around your subject. ![]() And at the same time, you want to create balance so that your feed is soothing and attractive.Įvery few photos share one image that has lots of white space. It's important to create space to allow room for your photos (and viewers) to breathe. When people feel overwhelmed, they're likely to bounce off your feed and onto something that feels more soothing and appealing. When people land on those feeds, they're like, whoa - it's really hard to actually pay attention to each individual image. I see so many feeds that are super duper cluttered. In the course, I take you step-by-step through the entire branding process, starting from the very foundation to connect your visual appearance to the heart and soul of your business. If you need help discovering the perfect look for your business, that's exactly what I teach in my quick start course - Branding Your Wellness Business. One of my favorite tips for establishing your brand mood, which I teach inside my branding course, is to choose a set of "mood words".Īsk yourself - how do you want people to feel when they interact with your brand?ĭo you want them to feel empowered? Soothed? Inspired? How do you want people to feel when they land on your website or Instagram feed? Choosing a few descriptive words is a great way to guide your overall brand appearance and help you choose visuals that reflect a consistent vibe. ![]() Committing to a chosen set of fonts, colors and an overall brand mood is important for your business in order to have a professional, consistent look across all platforms, including Instagram. Without a solid vision, chances are you'll end up feeling scattered. If you're not clear on the overall look and feel of your brand, it's a lot harder to design a cohesive Instagram feed. ![]()
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